Fessura will take part in two major trade fairs in the outdoor world, both nationally, the ‘Outdoor Business Days’ in Riva del Garda, and internationally, the ‘OutDoor by ISPO’ in Munich.
Both events strongly attract fans and professionals of outdoor sports: from trail running to climbing, trekking, cycling or camping. The strategic locations will allow the main disciplines to be experienced, guaranteeing the perfect management of various moments of business, activity and relaxation. Major international outdoor brands will be present, displaying the latest trends, projects and innovations in the segment.
Fessura will participate through a co-marketing activity with ATIM, the agency for tourism and internationalisation of the Marche Region, with the presentation of the new Trail line, establishing itself even more on the national territory and exporting its projects on the international scene. In particular, a 48-metre stand will be set up in Munich in the most important area of the fair, characterised by a 24-square-metre wall that will represent the evocative skyline of the Monti Sibillini chain. It will be a true immersion in the Marche region.
ATIM has just launched the ‘LET'S MARCHE’ project, which aims to become a brand/slogan for the promotion of tourism abroad, combining it with Marche companies that will convey it by putting it on their products with a Qr-Code that will refer to the official website www.letsmarche.it, giving people the chance to discover the beauty of the area.
Outdoor Business Days
- Location: Riva del Garda
- Date: 26-27 May 2024
OutDoor by ISPO
- Venue: Trade Fair Center, Munich
- Date: 3-5 June 2024
- Stand: Hall A1, 323
Fessura, a brand from the Marche region with strong ties to its territory, lands in the outdoor world with its new Trail line. It is inspired by the main paths of the Sibillini Mountains, creating a ‘door to trail’ footwear that combines the classic features of a trainer with off-road appeal. This is also made possible by the development of a real community, at the basis of which a bond is established that goes beyond the simple passion for physical activity: there is a deep connection with the brand for its innovative and high-performance products and for the key role it plays in promoting an active lifestyle and personal fulfilment. The Fessura Trail Community is driven by a great enthusiasm to take part in extraordinary events that provide a valuable opportunity to connect and share their passions and experience the brand's latest innovations.
Both events strongly attract fans and professionals of outdoor sports: from trail running to climbing, trekking, cycling or camping. The strategic locations will allow the main disciplines to be experienced, guaranteeing the perfect management of various moments of business, activity and relaxation. Major international outdoor brands will be present, displaying the latest trends, projects and innovations in the segment.
Fessura will participate through a co-marketing activity with ATIM, the agency for tourism and internationalisation of the Marche Region, with the presentation of the new Trail line, establishing itself even more on the national territory and exporting its projects on the international scene. In particular, a 48-metre stand will be set up in Munich in the most important area of the fair, characterised by a 24-square-metre wall that will represent the evocative skyline of the Monti Sibillini chain. It will be a true immersion in the Marche region.
ATIM has just launched the ‘LET'S MARCHE’ project, which aims to become a brand/slogan for the promotion of tourism abroad, combining it with Marche companies that will convey it by putting it on their products with a Qr-Code that will refer to the official website www.letsmarche.it, giving people the chance to discover the beauty of the area.
Outdoor Business Days
- Location: Riva del Garda
- Date: 26-27 May 2024
OutDoor by ISPO
- Venue: Trade Fair Center, Munich
- Date: 3-5 June 2024
- Stand: Hall A1, 323
Fessura, a brand from the Marche region with strong ties to its territory, lands in the outdoor world with its new Trail line. It is inspired by the main paths of the Sibillini Mountains, creating a ‘door to trail’ footwear that combines the classic features of a trainer with off-road appeal. This is also made possible by the development of a real community, at the basis of which a bond is established that goes beyond the simple passion for physical activity: there is a deep connection with the brand for its innovative and high-performance products and for the key role it plays in promoting an active lifestyle and personal fulfilment. The Fessura Trail Community is driven by a great enthusiasm to take part in extraordinary events that provide a valuable opportunity to connect and share their passions and experience the brand's latest innovations.
